After many months of procrastination and threatening to blog I have finally started. Why? Well I realise I have something to say, and events over the past few weeks converged to articulate a "get blogging" message:
1) I was asked to give a presentation at a conference in London that gave me an opportunity to practice what I had been reading on Cliff Atkinson's site : www.sociablemedia.com.
2) Cliff's book was just about to be published (www.beyondbullets.com)
3) I got help from Cliff and asked how he got started in writing the book, in case I wanted to do one of my own. He replied "try blogging" so here goes....
It has become apparent to me that the standard innovation processes called "stage-gate" or "funnel" processes do not seem to allow people to deliver products and services that people value. The Financial Times 17/09/2004 reported that:
“[At Pfizer, Merck, Unilever, Nestle] and other companies, the standard stage-gate approach to product development has become ingrained that it has driven out the very innovative thinking that it was designed to encourage. And while the returns on innovation effort appear to be falling for large companies, it is often the unheralded start-up or new entrant that comes up with the latest hit product. … Thus, Coca-Cola, once celebrated for its innovation and vision, has been late to every new trend in the drinks industry in the past decade, from sports drinks to bottled water.” —Julian Birkenshaw, Rick Delbridge & John Bessant, “A Leap into the Unknown.”
So I will be developing my own thoughts on design-focussed innovation which I call Design at the Edge.