A consumer experiences a product in relation to a variety of needs, both functional and emotional. Consumers expect a product to perform a function and are concerned with the quality and reliability of that performance. In use, the consumer will sense its unique features and personality. If functional needs are met, and the consumer, finds unexpected uses, connects with its personality, the product may strike a deeper chord earning itself the status of a personal icon.
A great product delivers a great experience. It addresses a real need in a holistic way, marrying functional excellence with a relevant personality and an energising brand promise.
Can we unpack the Consumer's Experience of the product in terms of:
- The Core Technology?
- The Packaging System?
- The Communication?
- "Love at first sight."
- "Design for the five senses."
- "Development to expand the main dream."
- "Design so as to seduce through the peripheral senses."
that go beyond "six sigma" quality strategies and embrace the symbolic as well as utilitarian attributes of new products, etc.