A las Vegas review of 'Love' gives another take on the performance with the concluding paragraph
"There are no half-naked exploding porpoises in “Love” but what there is leaves me just as cold. In the other Cirque du Soleil productions (“Mystere,” “O,” “KA,” and even “Zumanity,” which I didn’t like very much) there were moments of “WOW” – visuals that stuck with me long after I left the theater. I didn’t get a “WOW” moment in “Love” and I don’t think it has anything to do with not being a fan of The Beatles. It has to do with being a disappointed fan of Cirque du Soleil."
It shows how challenging co-branding can be. Combining the fans of two "products" can be mad but if done well can lead to success, like Senseo. Also we react to more radical offers that take us out of our comfort zone. But in the case of 'Love' we can also see the affect of strong-minded stakeholder's who have a strong protective interest. I guess I shall have to find away of getting to LV to see it for myself.