I have always believed that "Designing for Excellence" is a better approach than "good enough" new product thinking. I guess learning to be a designer at Rolls-Royce Aeroengines does affect one!
Designing for Excellence does not mean designing for perfection which means nothing gets launched but it does mean Designing for Quality as well as quality. The small q is about fitness.. fit for purpose and fit together, business fit; big Q quality is about affective quality,,, does it look good, feel good and do me good? are we proud to have created it?
Big Q is a Query, little q is a state.
Metacool's two blogs, one on the D-type Jag and one on Designing for Contagion reminded me of a model we created to refine multi-functional innovation team thinking and accelerate the progress of new products and services which is a manifestation of the Design Journey: