What does this piece of packaging represent?
Fascinating how the leading ( in terms of the adoption) people are critiquing the new iPhone talking of how its features, functionality and usability falls below some criteria or other. Are they missing the point? Where does the story fit in?
Like the iPod before it the complete experience- how we make meaning of it (the object) and its context- is what will determine the excellence of the new product, on the nth iteration; If the iPod is a reliable predictor then n is between 1 & 4.
I have modeled Maslow's Hierarchy of Needs as a Design Pyramid to aid innovation teams in articulating the way products and services deliver value by satisfying those needs, both articulated and unarticulated. But the underlying driver of Maslow's thinking, based on his research in (US)American organisations, was that we satisfy our needs at a lower level before moving on to the next need in the hierarchy. My colleagues and I thought this was an assumption too far and pragmatically I have got over this by ignoring it and looking at how we satisfy our needs at each level simultaneously. Virginia Postrel writes on the Maslow Myth "I look at why people spend time, energy, and money on more than their "basic needs." Hint: It's not because of advertising. Check out the great photos, including two taken in Laos by my sister-in-law Karen Inman." Virginia Postrel's Innovations article is here. I have been revisiting Rolf Jensen's Dream Society book recently and also looked at Clayton Alderfer's work at improving Maslow's hierarchy which reinforced my thoughts on looking at the levels of needs in concert. Alderfer divided the hierarchy into three:
There are more details here. The search back to my notes on a Rolf Jensen keynote at MIT's now defunct MediaLab Europe led me to the Copenhagen Institute for Futures Studies website and a further book Creative Man originally in Danish, now an English version as a book or pdf. Page 33 states: