The tagging of nuggets of digital data and the rise of tools to turn nuggets into informative arrays of stimulation has enhanced the capability of teams that play and interact with those nuggets. We discussed conceptually possible configurations of data and information and how the rate of entry into Design Space can itself be informative. So waht ways can we play with all this "stuff"? The rise of Flickr and that class of web software points the way to a possible path.
Consider a collection of visual data around the faces of Design Space. If we are in the early stages of the innovation project we may be wading through consumer data. One way of stimulating creative interactions is to bring up the data like wallpaper, gather round it and start interacting. As a prototype we might look round for what is available and see if we can do a "Wizard of Oz". There is a Flickr complementor called oSkope which enables us to progress down that "yellow brick road", So suppose we want to be stimulated by the experience that Nike and Apple have designed, let us search with tags Nike, iPod, Runner
We might try to write a narrative round the pictures to tease out any interesting perspectives.
Later in the process we might wish to look at the consumer face, so first we bring up a broad view of the information we have ammassed
We see a cluster of interesting information, so we zoom in on that
One picture captures our attention so we zoom in to interrogate the source
Which we can access here
Having collected some more knowledge around are target consumers we can resume exploring
Now we can discuss how useful the software has been and how we can incorporate the benefits into the bigger picture.