Understaning the Impetus Behind the Fan-Fiction Phenomenon
Originally uploaded by Curtis Castillow
The design dictum "Form follows function" was coined by Louis Sullivan, a US architect (1856-1924). During the last century function began to have a practical or technical meaning best expressed in the work of modernism and began to be associated with 'boring'. This led to Frog Design's dictum "form follows emotion" and later to "form follows fun".
I am thinking that maybe another viable dictum is "form follows communication". What story do we want to tell through the form and function of our new product or service? What opportunity does our new product and/or service offer to the potential consumer... how easy is it for them to create their own stories?
At the weekend I went to the Whitworth Art Gallery in Manchester and walked through the exhibition called
The opening poster to the exhibition starts:
products/services flow described here. Leaving aside the strategy aspect by assuming (big assumption) that our innovation project aligns with business strategy, then we can draw a diagram of consumer story development and technical solution as: