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Charles

TBH, if I2 is Vodafone Live, then I3 is not going to be MusicStation. Even I10 won't be, unless you've fired all the designers who were involved in everything up to that point - or perhaps their manager(s).

You can't make that sort of shift, which is one of approach, simply by "iterating". To make that shift requires asking "what can be done?" - and throwing away any of the ideas that there were before.

Also, I'd not say Apple iterated the iPod to success. The first model was a success; but it was the introduction of the iPod mini which saw its use explode, and many people outside Apple didn't see that it was the "mini-ness" of that which would make it work, instead of its storage capacity. (See http://daringfireball.net/2004/01/agitators).

MusicStation is about music. Vodafone Live is about revenue for Vodafone. Live fails to make revenue for Vf. But MusicStation brings you music - and as a byproduct, revenue. It's a question of focussing on the correct task to iterate on.

tartle

Thanks Charles.. that's a really useful comment... reminder to me... don't get to verbose on words and brief on meaning!

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