After party... but whose party?

  After party 
  Originally uploaded by Fimb

Following on from this post... One of the cheap-quick-dirty tests that Marty Neumeier refers to in Brand Gap is the HAND TEST which is a proof for a distinctive voice
"If you can’t tell who’s talking when the trademark is covered, then the brand’s voice is not distinctive."
I guess Innocent are guilty for this piece of quirky communication!