I was fascinated to hear of Simon Berry's idea (What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?) to help the children of Africa by tapping into the competences and capabilities of the Coca Cola Corp'n! In Funky Business for ever we learn that we should leverage competence to do innovative things.. so Simon has and with the momentum of BBC's iPM blog the idea is gathering energy! What a great piece of thinking! and singing! Coke are responding to the idea...slowly although the BBC are helping! we too can help by joining in and upping the pressure to move! What a great idea.. after all Coke must be mallaeble!?