I was fascinated to hear of Simon Berry's idea (What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?) to help the children of Africa by tapping into the competences and capabilities of the Coca Cola Corp'n! In Funky Business for ever we learn that we should leverage competence to do innovative things.. so Simon has and with the momentum of BBC's iPM blog the idea is gathering energy! What a great piece of thinking! and singing! Coke are responding to the idea...slowly although the BBC are helping! we too can help by joining in and upping the pressure to move! What a great idea.. after all Coke must be mallaeble!?
Thanks a lot for helping promote this idea. Here's an update for your readers. I have now had a telephone conference meeting with Coca Cola’s Global Head of Stakeholder Relations and we are meeting face to face on 16/6.
Can I ask facebook users to please join the facebook group and invite your friends. We could really make a difference here. Before the group I was making no progress at all!
You can also follow progress and catch up on the full story here: http://www.simonberry.net
Thanks
Simon
Posted by: Simon Berry | June 08, 2008 at 11:07 AM