Underarm balling


Flaming Pits
Originally uploaded by nickehret

About ten years ago the roller ball underarm deodorant underwent a revolution with the introduction of the "big ball". Which turned out to be a step forward in ease of use for the consumer (better fit to armpit). In order to get the last dregs out of the container we consumers needed to balance the container on its cap.. which is pretty challenging when there is a domed top. As the pack design evolved to improve usability the asymmetrical design made it impossible to balance the domed cap.... a flat on the top of the cap enabled this to be done more easily. As the cost of oil-based plastics  has escalated the challenge of a brand innovation team is to contain that packaging cost as well as meeting or exceeding consumer wants. The new design has made the pack usable from start to finish. Also the cap weight has reduced from approx 13 gm to 7 gm... and the pack has a lower weight too. So the What has remained the same or improved (think Design Pyramid and Design Experience)... and the How has enabled the improvement for stakeholders (think Design Space). Are there moments of doubt? well yes. The unscrewing of the cap takes half a turn versus the original 1.5 turns... there is an affective difference in the feel and kinaesthetics which may have a negative appeal.. or it may not matter as it is in the so-what category.
And the development story... could be true but is my interpretation!
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3 generations of deodorant pack design.

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Asymmetry creeps in!

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Flat cap to the rescue!

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Well rounded caps don't work when you invert the pack.

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Total design thinking addresses many aspects of the pack along the value chain.


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Reducing pack size by eliminating the threaded collar and moving it to the roller ball housing.

The pack height reduces due to elimination of a duplicate ring of plastic....

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and also by reducing diameter we get two wins for plastic use.. which helps reduce environmental burden as well as cost reduction.

What pack designs have you weighed up today?

Could iPod have helped the Jennifers?


silhouette 2.0
Originally uploaded by myuibe

Watching this week's episode of the Apprentice when two Jennifer's were fired made me realise that some guidance round the fantastic markets of Marrakesh would have helped them complete their shopping lists much more easily. I was also struck by the level of ignorance (kosher, halal!).Then some more prompts arrived:

AlwaysOn Talked of Apple shifting balance in mobile quoting
Apple is doing for handset makers what upstarts like mig33 and Thumbplay are doing for mobile software companies -- tilting the balance of power in the wireless applications market away from the big carriers.
The article talks of the software start ups distributing software direct to users bypassing the wireless carriers and goes on to describe the  funding available for software start ups, e. g. described here which states:

"The older business model, which put startups at the mercy of the big wireless providers and required lots of up front development costs with no guarantee that the resulting application would find a home, is quickly becoming extinct......

We've been watching several interesting mobile application startups here on Vator.tv, including NearbyNow, which CEO Scott Dunlap calls "Google for shopping malls." The application allows users to find products and services at specific shopping malls while they're out shopping or before they leave home.

So we know from the episode of the Apprentice that the mobiles work in the Marrakech Soukh; there is a need demonstrated by lead customers and start ups are addressing this area... we need a local entrepreneur to put it all together and..... is iPod the platform for winning negotiations in the soukh!

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Image from BBC via the Guardian. Shows one of the Jennifers!

Remember Steve Jobs' words on creativity:

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Picture uploaded  by whatcounts. Used with thanks under CC.

" Creativity is just connecting things. You ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.
That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or have thought more about their experiences than other people.
"Unfortunately, that's too rare a commodity. A lot of people haven't had very diverse experiences, so they don't have enough dots to connect and they wind up with very linear solutions."

 

Daring to dream and then to deliver


  dream cup 
  Originally uploaded by uncommonmuse

I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney.

Disney's process, quoted by Walt Disney  “Dream, Believe, Dare, Do”, I describe as

Disney_dreamrealismevaluate

Dream the project outcome
Evaluate what is needed
Realistic assessment of what will work, timing, etc.
Make the dream come alive
Deliver the dream
Live the dream!

 

But dreams without purpose can be counter-productive so it is better make sure they are aligned with the strategy and goals;

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Picture uploaded on  by apesara. Used with thanks under CC. 

that is not to say we should not challenge them but eventually we need to have a reasonable degree of alignment remembering that

“There is no freeway to the future - often not even paved roads but instead uncertain terrain and wilderness. So pioneering leaders rely on a compass and a dream.” - Kouzes and Posner.

Vision, a compelling view of a future, creates meaning and purpose which catapults both individuals and organizations to high levels of achievement. We create meaning in our lives by pursuing our future visions, and we refine our visions based on the meaning we are discovering through our experience. But visions, in particular, are best when they are co-created by the team itself, which means it is easier to 'live the dream'.

Joel Barker states that

"Vision Without Action...Is Just a Dream.

Action Without Vision...Just Passes the Time.

 But, Vision and Action...Can Change the World."

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Picture uploaded   by Argyleist. Used with thanks under CC.
“The next step is to create the right combination of people working together as a team. 'Have dreamers, have planners who can take the dream and put together a plan, and then have executors who can make that plan a reality. And let all of those people interact and work closely together,' says Ron Beegle, executive VP of the Gap Inc. Direct.'"

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Picture uploaded on  by nicephore. used with thanks under CC.

Creativity by design?


  DSC05507 
  Originally uploaded by Roger Wo

" Creativity is just connecting things. You ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.
That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or have thought more about their experiences than other people.
said Steve Jobs, adding "Unfortunately, that's too rare a commodity. A lot of people haven't had very diverse experiences, so they don't have enough dots to connect and they wind up with very linear solutions."
- Steve Jobs.

Then there is another problem... these creative solutions can be unlike what we have done before and risk-aversion starts to kick-in. Executives often seem to play safe because of their own exposure to risk.. "if it goes wrong my peers will know that I signed the cheques. So although it looks attractive I think I will not join the journey as the territory looks hostile."

Whilst this may make shorter-term personal exposure to risk seem more comfortable the longer term might be very bumpy!

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Picture uploaded  by Odalaigh. Used with thanks under CC.

One of the activities of design is to make the future tangible, in such a way that it can be explored and validated to the satisfaction of the core team which should include potential users/consumers and the extended team. But risk looked at in the round has different impacts:

An interesting article by Deloitte Australia's Jenny Wilson & Gerhard Vorster entitled Innovation and Risk (pdf download) talks of...

"The strategic risk of failing to innovate:

Innovation is a very straightforward concept – the translation of creativity into realisable value. By virtue of this definition, any organisation that is not innovative is ‘risking away’ potential future value for its shareholders; or to put it a different way, forgoing the opportunity to grow......
.....
strategic risk has been identified as the greatest value killer for organisations, represented in part by a failure to introduce innovative products/services that compete effectively in the market. How then does this strategic risk play out in the market? Apple’s recent success with its iPod innovation is a powerful example of the impact innovation can have on growth, markets and strategic risk. For Apple, its iPod innovation is music to the company’s ears, realising 530% or US$290m growth to its bottom line in the first quarter of 2005 alone. In only four years, Apple has gone from non-competitor to market leader in digital music players (36% is the minimum estimate), whilst established market players like Sony (at approximately 22% market share) are left in its wake8. This is the stark reality of the strategic risk associated with failing to be the innovator in what was otherwise a seemingly stable market for the incumbents...
 
...For the likes of Sony, failing to recognise Apple as an ‘emerging competitor’ can be costly and disruptive. In his book, The Innovator’s Solution, Mr Christensen describes how “disruptive innovation”– simpler, more convenient products that seriously upset the status quo – can herald the rapid downfall of well-established and successful businesses. For Sony, Apple’s market leading success could be considered slightly disruptive. With the mobile phone market now in Apple’s sight (and its cultish following in tow) it will be interesting to see how well the likes of Nokia have learnt from Sony’s experience."

and...

 
"The operational risk of failing to innovate well
The argument for innovation only holds when it is
managed well, and as previously stated this means that it must deliver realisable value. At best, the failure to deliver value is a costly exercise; at worst it can raise undue risk on an organisation’s existing business. The inability to realise value is often due to poor definition, poor timing of investment and/or poor management of innovation. Too often organisations conceptualise innovation as delivering the radical ‘blockbuster’ idea that is often inventive in nature, untested and unproven. By approaching innovation this way, organisations are inadvertently operating at the high investment, high risk end of the innovation spectrum, and leaving the value of sustainable, incremental innovation on the table. Take Apple as an example; having developed the iPod, the company has now entered a phase of sustaining, incremental innovation (eg. the Shuffle) that continues to marginalise the threat of ensuing ‘me-too’ competition. By allowing innovation to act incrementally as well as radically, organisations achieve a portfolio of investment that balances the level of risk and the timing of realised value."
 

ending...

 
The risk decision is in your hands
Ultimately, without innovation and growth, organisations immediately face the threat of strategic risk. By learning to manage innovation strategically, with due structure, process and investment, organisations can mitigate this risk, and more importantly can realise tangible value for its shareholders. But organisations must beware of the decision it faces; appropriate leadership, planning and investment must be committed to if innovation is to mitigate rather than exacerbate risk for an organisation. Without this leadership decision in place, innovation will fail to deliver, and risk will be the victor – the choice is yours."

In a similar vein in the blog entry Death by risk aversion 
Kathy Sierra wrote...

"
Memo to Microsoft: you've got people doing some amazing things over there. If you could just get the hell out of the way, the world might change for the better.

Risk-aversion is the single biggest innovation killer, and of course it's not just Microsoft that's been infected. Taking risks is... risky. But if not taking risks is even riskier, then WTF?

Sure the big companies have it bad and may fall the hardest if they don't get a clue and a cure, but none of us is immune. You see the safe path everywhere. Today at lunch I had one of those conversations with a co-author about the cover of the next Head First book, and there I was suggesting a "safer" cover model than the one he wanted (complete with all the logical reasons why people could complain about his choice). I still can't believe the words that were coming out of my mouth."

..."But back to Microsoft... as I said in my previous post, Robert Scoble kept using the phrase "risk-averse" when defining some of Microsoft's problems. And I heard the same thing from Liz Lawley, who has been fascinated by the disconnect between the wonderful ideas MS employees have for products and services, and the final products and services released to the public. Somehow, according to Liz, fear steps in between those two points."

and ends...

"Keep reminding yourself that life is short!
One of the benefits of having a scary illness or major loss is that it reminds you of just how much time is ticking away, and that you always have options to make changes. If you have a great idea, what do you risk by
not pursuing it? Will you have more regrets if you try and fail than if you don't try at all? Some of the best and biggest ideas happen within the scope of large companies, but some of the most world-changing happen... elsewhere."


So work out what you and your organisation knows by design to create a story that intrigues the potential consumer and delivers in a way that delights the user/consumer/customer... in concert with your partners within and outside the organisation.

Remember...

Brands are made in the Mind;

Products are made in a Factory and

Design connects the Two.

How well we build that connecting bridge will determine how seriously our offer will be taken and well we create genuine and lasting value for all those involved in the project; from consumer via producer to creator.

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Picture uploaded  by borkur.net. Used with thanks under CC.

Sinclair C5 and Innovation Nation


  Sinclair C5 
  Originally uploaded by adactio
“The biggest single failing in British innovation businesses is identifying true market need and specifying a product or service which meets that need. That is the biggest glaring gap.”

Martin Rigby, MD ET Capital.

John Denham, Secretary for Innovation, Universities and Skills launched his White Paper Innovation Nation yesterday, whilst his colleague Alistair Darling increased the tax burden on entrepreneurial companies! As reported in the Independent, He is planning an Innovation initiative for government departments.  Under the plan, all 21 government departments will be required to draw up an "innovation procurement plan" on how they will incorporate new technologies from smaller businesses..... "Some of it won't work. That's the nature of innovation," said Mr Denham. The potential of revolutionary technology far outweighed the certain failures that will also occur. He said: "You can't have the iPod without the Sinclair C5."

Worryingly we always refer to the Sinclair as an example of failure of British Innovation and iPod as a success... but hang on.... isn't the iPod an example of US success?
I also remember this quote from a presentation by Sir George Cox, “If Bill Gates had started in the UK he would now be the biggest software distributor in Guildford.”
I have been lazily keeping an eye on British innovators to replace the iPod bit of the above statement and my heart beat faster as I read about the sale of Bebo in the Independent over breakfast.... they are Brits and making a fortune.. well done.. no hang on, they live in California.

The biggest and best transforming ventures have been simple ideas with simple strategies.
-- John Doerr, Venture Capitalist

Their story is in the Guardian here and Ihave abstracted pieces below: yet again the Insight that drove their creativity was personal  Blog Early, Blog Often was created because, in the words of Michael Birch  "'I wanted it to be a place where I could exchange photos and keep in touch with my family in England,' Michael Birch's original internet plans were aimed at an older age group - thirty-somethings - but he soon learnt that social networking on-line depends on finding a focus based on more than age - a classroom, for instance, or a particular hobby.
'But you can't control who finds websites popular. Teenagers are always the early adopters online because they have more time on their hands and less money - and social networks are free.'

And so Bebo spread entirely by word of mouth in schools and colleges, to the point where his site now has 100 million page views every day. Bebo is just a refinement of Ringo, Birch's previous attempt at a social networking site that he built in 2003 and sold not long after it reached 400,000 members. And that grew out of BirthdayAlarm.com, a successful birthday reminder service using eCards that currently has 40m users. Birch bought the name Bebo from someone else. 'When we planned the site, all the cool, short names were taken,' he says. ' But after we bought it we invented an acronym for it: blog early blog often.'

It could be that Bebo and co have nothing much to do with social networking in the established sense. Duncan Watts, a sociologist at Columbia University in New York, recently told the New Yorker that it had more to do with 'voyeurism and exhibitionism. People like to express themselves, and they are curious about other people.' That is to say, it's just a basic human instinct.

On a practical level, the real reason Bebo has taken off so fast is because it can be mastered by a 12-year-old. There is no tricky programming to learn, no software to load. You click on a template and receive instant gratification."

Now what was that killer UK innovation?... and by the way Jonathan Ive is British... does that count?

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Picture uploaded  by exfordy. Used with thanks under CC.

Perhaps we should actually be saying :

"Is the iPod the new JCB of the music world. After all the JCB is beautifully designed, available world-wide, changes the lives of people around it; uses the best components from around the world; is iconic and people do great things to music with it."

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Picture uploaded  by Indigo Goat  . Used with thanks under CC.

So we need to start with a consumer insight and drive the ideas, concepts, prototypes and implementations from that POV- validity... viability enters the conversation later as we figure out how to make enough money from it to do it again, and again, and... we need to remember that products don't stand alone and may be part of of the armoury of a systems thinker. after all JCB's diesel record breaker is part of their effort of ensuring they have an excellent source of diesel engines... JCB, because Caterpillar, their great rivals, bought out Perkins, the diesel manufacturer to both. So they decided to bring some engine manufacture in-house... which meant developing a diesel of their own. So doing an Apple they looked for partners to enhance their expertise - Construction equipment manufacturer JCB announced plans to develop and manufacture its own 4 and 6 L diesel engines specifically for use in its line of off-highway equipment. The engines, which will comply with future worldwide emissions requirements, are to be developed in close partnership with (link) Ricardo, AVL, Cosworth and Krause.

So maybe we don't need or Sinclair C5's but will make do with JCB... and Ricardo, Cosworth, etc.

Really serious (ensemble) play- extreme prototyping

The best and biggest biggest example of a knowledge creating exercise around a very serious prototype would do Michael Schrage proud.
Michael wrote in Serious Play "The value of prototypes resides less in the models themselves than in the interactions - the conversations, arguments, consultations, collaborations -- they invite. Prototypes force individuals and institutions to confront the tyranny of trade-offs. That confrontation, in turn, forces people to play seriously with the difficult choices they must ultimately make. The fundamental question isn't, What kinds of models, prototypes and simulations should we be building? but, What kind of interactions do we want to create? The latter question aims at the heart of strategic introspection. Consequently, the design focus - the value emphasis - must be on the quantity and quality of human interactions that modelling media can support. Who should be working together? What should they be talking about? Who should see the model next?"

The Courtyard Theatre was opened in Summer 2006, at a cost of £12.5m and is a functional prototype of the new thrust stage design to be built in the shell of Royal Shakespeare Theatre which has recently been gutted in autumn 2007(pictures). This has given the possibility of a year of feedback on the temporary Courtyard facility to inform the permanent RST facility, which is budgeted at £112.8m. So the prototype is about 10% of the cost of the one that will be with us for a generation or so..... it puts the economics of prototyping into perspective.

Last weekend, we went to see two plays at the Courtyard: Richard III and Richard II, two of the 8 history plays that Shakespeare wrote.  To create a cycle of plays the RSC have invested in the ensemble principle: the RSC explain:

What is an ensemble?

An ensemble is a group of actors, directors, designers and other theatre artists who work together over an extended period of time. A normal acting company might rehearse for four weeks before performing a single play for the same amount of time, but in the case of the Histories Ensemble, 34 actors will work together over two years on eight productions, between them playing 264 roles, and eventually performing all eight plays in repertoire.

What are the benefits of ensemble to actors?

The benefit of an ensemble is that it allows actors and directors to gain a far deeper understanding of each other, and of the plays on which they are working. A sustained rehearsal period allows for additional training, helping them to develop their craft and grow as actors. It makes it possible for them to explore and experiment as a company, with time to play in an atmosphere of increasing trust.

What are the benefits of the ensemble to the audience?

Productions never stop evolving as actors continually gain fresh insights that they feed into the work the audience sees on stage each night. Audiences are able to join the actors on this journey over the course of several seasons, as both discover new characters, plays and perspectives.

When Geoffrey Streatfeild begins rehearsing to play Henry V, he will do so already having rehearsed and performed Henry IV Parts I & II, in which he plays King Henry as a young man. Once he has started performing Henry V that experience may in turn lead him to re-visit his performance in Henry IV, trying new ideas or interpretations of the text, all the time comfortable that the actors around him, with whom he has worked continually over the previous eighteen months, will support and respond to his work.

The people that make up the History Ensemble are profiled here.

I first saw Richard III in 2000 but it was not as memorable performance as the one last Friday. In the programme for Richard III Tom Piper says

"In 2000 we remained in my version of medieval for Richard III, and felt in retrospect that we could have been bolder in creating the world of this final play."

It certainly was a different, more engaging, experience this time!

Even the RSC are going taking their ensemble approach on a journey. One of the Demos ('The Think Tank for Everyday Democracy') projects is on Ensemble Working.  The overview states

We are working with the Royal Shakespeare Company as it embarks on a major programme of change in the way it is led and managed, to mirror the physical transformation of its home in Stratford-upon-Avon.

From 2007 to 2010 the RSC will embrace and extend the principles of the ensemble, currently being applied to the acting company, to the whole organization, both in its internal management and external relations. Currently, business school models of leadership and organizational development are mostly focused in the commercial world. The RSC hopes to provide a new model, based on the collaborative and distributed leadership practice of the ensemble, to drive the vision of the Company forward, harnessing the management of creativity.

This method of leadership will become even more important for both the public and business sectors as they struggle to embed decision-making and action across entire systems, and are challenged by emerging markets across the globe. The transfer of knowledge between the business and cultural sectors has never been more vital. We are following this journey, observing and reporting back through a publication on the organizational development thereby providing a leadership legacy for the future.

So we are seeing the emergence of innovative approaches to unleashing creativity in the whole of an organisation's people which will make interesting reading as we watch the cycles of experimentation and change unfold for as Jacques said in As You Like It:

    All the world's a stage,
    And all the men and women merely players...

meaning: Life is like a play - we merely go through the stages of our life acting it (the script) out......

in a collaborative and distributed prototypical sort of way?

Designing and presenting essentials- 2 creative zens


  Twisted 
  Originally uploaded by Conor Lawless

Janice Kirkpatrick wrote in Innovation—the politics of change, Sept, 1996

"The creative process, the process of designing, is an excellent ‘tool’ for analysis, synthesis and reconstruction of the world. It reveals the ideologies that motivate us and excite us. This gives us clues which we can then use in developing an innovative strategy which may yield a future which will be appropriate: familiar yet new, challenging yet supportive."

In his last book (of lectures to be delivered in 1984- he died in 1983) "Six Memos for the Next Millennium", Italo Calvino wrote of literature values he felt should be passed on to the next millennium:
1. Lightness- a reaction to the heaviness of life.
2. Quickness- should not be confused with measurable speed; it is about mental agility.
3. Exactitude - a planning process; creating a clear, memorable image; language with nuance.
4. Visibility- making complex relationships understandable and definable.
5. Multiplicity- a system of systems; interpretation at various levels

which he completed and left the title for the last:-
6. Consistency- clarity of content and aesthetics; holistic sustainability

Garr Reynolds writes on pages 31 & 32 of his book Presentationzen

"Creating presentations is a supremely creative process.....

...Once you realise that the preparation of a presentation is a creative act, not merely the assembling of facts and data in a linear fashion, you'll see that preparing a presentation is a "whole-minded" activity that requires as much right-brain thinking as it does left-brain-thinking......... the translation of your content into presentation form will require that you exercise much more of your so-called right brain."

On p.104 in the section on Simplicity Garr refers to the term being "essentially synonymous with clarity, directness, subtlety, essentialness and minimalism." which also maps onto the 6 Memos

If we pull all this together, we may see that the creative processes that gave us something to talk about are the very same ones that will enable us to create the story we wish to tell, and the audience want to hear! They both deserve the time to do a great job of designing the material, as in most presentations we are asking our audience to think innovatively and consider doing something differently. For as Bill Buxton says:

“You have to spend as much time directing your innovation and creativity to fostering a culture of creativity and a receptiveness to innovation as you spend on the ideas themselves.”

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Picture link.
So we must remember to plan time and space into our schedules for the creation of a great presentation... as well as great products, services, experiences. Our audience deserves nothing less!








Can't innovate. Don't innovate. Go nowhere.’


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Originally uploaded by _gee_

Sir George Cox has stated that in Britain

"We don't understand the relevance of design, suffer from lack of imagination and aren't ambitious enough.”

Yet if we look at the spend on design it is evident that whilst many organisations invest in design they do not see a significant return for it, which is hardly an incentive for them to continue, or for others to take the plunge themselves, which explains why Sir George suggests that our mantra is

"Can't innovate. Don't innovate. Go nowhere."

A key strategic role of design is making ideas tangible, telling the story of alternative futures, and defining the actual products and services to make those stories become experiences. therefore, it should be a strategic imperative that we use appropriate technologies, techniques and capabilities of design in the most effective way, maximising the return on our innovation investment. Yet, as we have said,many organisations invest in design through in-house resources or external agencies, without gaining much traction. I remember talking to an advanced projects team that were tasked with coming up with longer-term radical solutions and their complaint was that they're projects were judged by the same criteria as near term incremental projects which meant they didn't stand a chance. The project leader observed:

"Our project teams have previously carried out work creating visions of the future and identifying new customer opportunities, which has generated a substantial amount of new ideas. However we have lacked a process to convert these creative ideas into radical new concepts and prototypes that are tangible expressions of business opportunities and marketable products. We need to develop processes that support fledgling ideas and enable breakthrough ideas to be realised. A key issue is to work differently across all our disciplines (such as Research, Design, Development, Manufacturing, Marketing, Human Resources, partners and sub-contractors) as a continuum in order to deliver inspiring solutions to the marketplace that pack a  sustainable competitive clout.

In a nutshell, ideas must be allowed to break through barriers and present themselves to decision makers.“

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Picture uploaded by sekimura. Used with thanks under CC.

Several challenges are contained in this statement that are essential to delivering a sustainable stream of winning new products and services. These challenges include better up-front design processes that support the emergence of more substantial concepts that are not killed by an inappropriate response to the uncertainty that is often the outcome of conventional risk management techniques. Collaboration between specialist disciplines that enable concepts to be assessed against the capabilities available in-house and outside. stronger links between strategic intent and project ambitions. Working differently means adopting different tools or adapting those we already have to achieve different ends.


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Picture uploaded by MoonSoleil . Used with thanks under CC.

Collaboration:

If we look in a dictionary we will find it is defined as:

1. A joint intellectual effort

2. Treasonable cooperation with an enemy

Derived from: (Latin) com (with) + laborare (work) = work together

To elaborate is to extend an idea; to co-laborate is to do so with partners.
The problem is, that in the past conventional business models assumed the second definition was more likely to be true and so information was closely guarded and so no leverage came from sharing and discussing it.
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Picture uploaded by fatal Cleopatra . Used under CC.
Real collaboration involves being open and frank, sharing information and knowledge to maximise the opportunity for the whole team to co-create motivating insights and a common vision of a winning product or service. We need to set our radicals free and be bold enough to reveal all our cards at the beginning of the process when maximum leverage is derived from the act of sharing.
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Picture uploaded by ralphunden . Used with thanks under CC.
Today we must approach design from a different perspective. Truly sustainable design is based on a wide range of complex criteria; human experience, social, global, economic and political issues; physical and mental interaction, form, vision, and a rigorous understanding of contemporary culture. Manufacturing is based on another collective group of criteria: capital investment, market share, ease of production, dissemination, growth, distribution, maintenance and service, performance, quality, ecological issues and sustainability. Services are delivered through the application of products by the service providers. Experiences evolve where these services are the stage and products are used as props to engage the people. The combination of all these issues- of validity for our consumers and viability for our organisations- has come to shape our objects, informs our aesthetic, our physical space and culture, and our human experiences.(apologies to Karim Rashid)
To achieve great products, services and experience collaboration between all the key players needs to go up a gear and really engage in creating something special because of their knowledge and expertise and despite their functional positions and organisational loyalties. But if all the top team are not committed to changing the process of creating new 'stuff' then both definitions of collaboration might come into play with functional heads seeing collaboration as an act of disloyalty. But designing something memorable for the consumer may be all we have left to differentiate ourselves from the competition... and that means people discovering, adopting and exploiting processes, technologies and techniques to  collaborate effectively across barriers between all the people who can produce something special.

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Picture
uploaded by Yodel Anecdotal. Used with thanks under CC.

"In a world of largely saturated markets and many alternatives, astonishing the customer [through superior design] is the path to exceptional growth." -- Robert Heller, marketing guru

Creativity is similar In none of these cities


  In none of these cities 
  Originally uploaded by ale2000

One of the challenges of being creative is that people think they are disbarred from taking part because they aren't in a "creative job". I find that an intriguing statement because I would have thought a creative person would come along and find a way of automating it so that the person could be released to do more creative things!!??

I remember one of my colleagues at work who was bemoaning the fact he was on the 13th redraft of a very important (and political) report. We had a discussion on what the drafts were about and soon realised that he was in fact not writing a report but orchestrating a creative writing process that was similar to that for the new products and packaging that were our daily bread and butter. In fact the first few drafts were about divining and aligning the contributing group around a common vision. Then they were about developing a mutually acceptable knowledge base... and finally about telling a well argued, persuasive story that they could all tell... and sell with conviction. All these things were swirling around in my head just as the postman delivered a package... Garr Reynold's new book Presentationzen finally arrived from Amazon this morning... I opened the book at a random page and the name Brenda Ueland hit me. It reminded me that Garr had blogged on creativity here and here, using quotes from her book "If you want to Write" as anchors. Garr writes

"If you want to Write" by Brenda Ueland is one of the most inspiring and useful books I have ever read. The book was first published in 1938 and probably should have been titled "If You Want to Be Creative."

and

"You are original, unique, and creative
Even if you are not "A Creative" (artist, designer, musician etc.), you are a creative person. Probably -- assuredly in fact -- far more creative than you think. All people should work toward tapping into their creative abilities and unleashing their imaginations. Why? I think Brenda Ueland (1891-1985) puts it best:
        "First because it is impossible that you have *no* creative gift.

        Second: the only way to make it live and increase is to use it.

        Third: you cannot be sure that it is not a *great* gift."

                                            — Brenda Ueland"

Now back to Garr Reynold's new book Presentationzen. I haven't read it yet but I know I will like it. It is a very visual book... uncluttered, with many illustrations and lots of whitespace for thoughts to form. I'll write again when I've read it.. but it will become one of my many things to help me create more interesting 'stuff'... and what do I mean by things?

Steve Jobs put it succinctly:

Just_connecting_things

 

" Creativity is just connecting things. You ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while.

"That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or have thought more about their experiences than other people.
"Unfortunately, that's too rare a commodity. A lot of people haven't had very diverse experiences, so they don't have enough dots to connect and they wind up with very linear solutions."

Just remember

 
“The land of Opportunity is more than a place… 
it is a state of mind.”
 
'A Peacock in the Land of Penguins by Barbara Hateley.

Keep collecting and joining the dots... and the picture reminds me of *David Perkins... in a creative sort of way.
2092228629_69443d9c85
Picture u
ploaded on by .Bala. Used with thanks under CC.

 

The crafting of skills for the future


  iStock_000005222864Small 
  Originally uploaded by IC Pod

I happened to tune into today's (6th February) "Thinking Allowed" on BBC Radio4 to hear Laurie Taylor discuss attitudes to craftwork and skill with sociologist Richard Sennett author of The Craftsman and Grayson Perry artist and potter.  I've downloaded the podcast to listen again.

It struck a chord with me as I have just completed writing a piece with a brief:

"to share their [the authors] opinions and knowledge as part of an article series, which considers the experience of transition within the context of the creative and cultural industries. Individual articles will focus on rites of transition within the sector - such as employment to self-employment – as well as theoretical and practical responses to challenges arising from change.(750 words)"

and the piece had to be submitted by the end of January.

The start of December found me deciding to write about the new roles necessary, in organisations of whatever size, to drive up the levels of creativity and the skills needed to underpin their continuing survival and growth. I used Visimap (reviewed here)as the tool to allow me to flit about as ideas, phrases, quotes, etc. occurred to me and by Christmas Eve had a presentable draft based on this map:

New_roles_new_futuresfirst_map_2

Just one challenge- it was about 1250 words long! Still let the words stew over the break and I'll see what comes to me by the New Year.

So getting back into the swing of things on 7th January I found an email chiding me for not submitting my piece on time and giving me a revised deadline of 11th! Panic....sit down and start ruthless editing. Does this sentence add to story or is it waffle? can I find duplication? Can I find a shorter more succinct phrasing? By Tuesday lunch I had a final draft that I was comfortable with   ...and (this is a first!) 750 words long. Emailed it... then checked email ... one from commissioning organisation apologising... I am in second wave of requests that don't need to be in until end of month.. Hey! i am ahead of schedule! A few days later I get a request to delete the "What do I mean by" branch and expand my description of roles... this results in a map that looks like this:

New_roles_new_futuressecond_map

Now 753 words long! About a week later I have a telephone discussion with the managing editor and she asked me to put a paragraph or two in justifying the logical development of theses roles to inspire the two reader groups... new graduates starting their careers and leaders in industry responding to the need for change. I said " No way I can do that in 750 words total!". She replied " No matter, we have learned a great deal as we developed the brief from our client!"

Two hours later I had revised the start of the story to reflect its potential readership

The third and final map looks like this:

New_roles_new_futuresaccepted_versi

and has 991 words!

So what has this to do with "Thinking Allowed"? Well during the programme they talked of the instant culture leading to a down-skilling of people as they are not prepared to spend the 10,000 hours honing their craft (which equals a 5 year apprenticeship). Skill, they say, is being equated to a procedure where we can tick the box

Istock_000005161584small

rather than an ongoing process of doing 'x' better. Acquiring a skill is different from mastering one when one feels comfortable and fluid with their use.

Well although I am an engineer and designer by profession my competence comes from skillsets that are adjacent to my original discipline (mechanical engineering). I have used Visimap for years having been introduced to mindmapping at a time management workshop around 1987... here is a mindmap to plan out work priorities in 1995.

7178_mvc004l

...and I have steadily expanded uses for it, such as project planning.. linking Visimap to MSProject, presentation storyboarding linking to Beyond BulletPoints technique.

As Richard Sennett puts it " Look, question something in particular, acquire adjacent skills to make it happen"..."skill building lies in the gap between thinking and doing."

So In spite of the excitements of creating a 750 word thought-piece it was my long use and play with tools that enabled me to deliver.

The link to the article is here [insert when published].

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