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Interesting. What we know, we still know, but we need to look at it with new eyes in light of changing technology, consumer needs, etc. There are a variety of concepts about how to do this which I find fascinating.

JIm Rait

Thanks for reading! Have you documented these "how" concepts. One challenge I have found facilitating teams is the "Waiting for Godot" Samuel Becket) effect:
'Nothing happens, nobody comes, nobody goes, it's awful.'
Teams that ask, say, a supplier to provide a solution to an ill-defined problem. 6 weeks down the (time)line they will find the solution doesn't work; an afternoon's rapid experimentation will reveal the same conclusion! So how do you persuade them to act.... to quote Becket again:
No matter; try again; fail again, fail better.

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