"Vision Without Action...Is Just a Dream.
Action Without Vision...Just Passes the Time.
But, Vision and Action...Can Change the World."
Joel Barker
Why didn't Philips' Visions of the Future turn into winning products? They created a VoF website in 1995 and a book. The original site is long gone but their is a trace here. I downloaded some of the illustrations.. the red and black models shown above and combined with emotive experience pictures... as shown in the book :
I mounted the resulting picture, without explanation.. as people came into the office (door always open) they would ask "What is it" and I would say it is an evocative fragrance device... when you activate it there is a waft of your favourite perfume and it plays a little movie clip of a moment that you associate with the fragrance." "Can we do it?" would be a common response. "Not yet I said, " but we will be able to soon!"
After a year or two we could see how to do it and we built a model that reflected our own market sector, showing what was possible.
The extract below comes from original website reproduced in Social Trends and Product Opportunities: Philips Vision of the Future Project (link)
These multimedia products are designed to be given as special presents. They have a small screen, a loudspeaker and a scent compartment. Emotional Containers come in various versions to allow people to choose the one they feel would be most appropriate to give. The products are made of rich materials and are meant to last and be cherished by the recipient. Emotion Containers offer a more sensory way of giving. They are attractive on two levels: as objects in their own right, and as carriers of messages of special significance. The future could be that you're watching an old movie 'Casablanca' and you remember your best friend with whom you went to see the movie many times. Instead of calling him up and leaving him a message, you send him 30 seconds of your favourite scene from the movie.
To turn these experiential stories into products means co-creating a vision with all the people who can actively or passively affect the direction and outcome of the project, and then generating ideas and planning actions that will deliver the vision as a product, service or combination of both.
“Dream your dreams,
for your goals are merely your dreams,
propelled by your determination
and guided by your network.”
From Masters of Networking by
Ivan R. Misner & Don Morgan
If we have a reductive funnel or stage-gate innovation framework then our idea will more often than not be seen as too radical, and anyway the project lists for this year have been selected... try again at the end of the year. No wonder we give up or go elsewhere, or just inspire someone elsewhere to make it real. Certainly I saw this happen with ideas that were regarded as a "bit too far" which is often equivalent to "NIH". Also people feel threatened by transforming ideas... after all they might actually transform! So I guess maybe that involving the business groups in blue-sky thinking can be fun for a while but we then go back to our day-job and forget what we have learned. Is this what happened then... in Philips? in my own organisation?
We were in the throes of embedding an inn ovation funnel into the business whilst also adopting EQFM as an overall business approach; our focus was on getting fewer projects out into the marketplace rather than crowding our funnel. So being more transforming in our project choice was not so high on the agenda. As the emphasis switched our leadership team created these models, incremental funnel on left and a transforming whirlwind on the right:
which we characterised as:
So moving to designing and developing transforming products and services meant another transformation. The organisation tried one or two projects in-house for which we did some of the packaging and realised we needed to almost ignore the funnel structures we were currently building.. ok for efficient delivery of our necessary incremental activity... lousy for more radical ideas. As we were looking at transforming ideas that played to our strengths... top-right quadrant of this matrix we needed to collaborate outside of the system.. this leads to a paradox as there are two well known definitions of collaborate:
Any "shadow" team will try to live the first but their work colleagues may perceive the second. Rituals is an example of a venture that started as a "shadow" collaboration. This led to the setting up of a venture organisation to fund more radical ideas. MiLife is one example of a ventured idea and is a result of Unilever's 21st century mission: to add Vitality to life. As the site states:
Our mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people look good, feel good and get more out of life.
So how does this help Philips...What is their equivalent of Vitality... the vital signs of which were emerging from VoF. Maybe like Unilever who tried a Path to Growth strategy in the first years of this century... top down doesn't work. Although my (design process and technology) group were used to transformative behaviour we were the exception to the rule (what rule? The one that says keep your head down and the senior management wwill move on and the initiative will whither.). I would guess Philips at this time had a similar challenge. There is a gap between transformative thinking in the design services and transformative behaviour in business groups that they are attempting to bridge.. but it does mean change.. which is hard; after all Mercedes did not take the SMART car fully into the organisation until it was launched with a new form of value chain put together by SWATCH...
["Don't you understand the meaning of collaboration?"
Picture uploaded by Carolyn Coles. Used with thanks under CC.]
so there were patterns of success before they were fully on board with the concept.... Change isn't easily as it is a cultural thing... which takes time and sustained, focused effort... hard to maintain radical behaviour and do incremental innovations simultaneously.
Strategically designing is change... We mused over the Business Excellence model and how design fitted in... it led to this......and a roadmap.
IDEAS ARE THE SEED FROM WHICH OUR FUTURE EVOLVES
1. My children, your children, and their children are inheriting a world in economic freefall, a world full of debt left to them by my generation. This is not the legacy by which I want to be remembered.
The Fed is bailing out Banks, Investments Houses, and Automobile makers. Who's next? As I understand it, the government is in the process of assuming the bad debt, by holding stock in these institutions pending their return to solvency. If the government ends up holding controlling interests in all these corporations, isn't that socialism?
Are the countries that ARE buying up our treasury notes that we are using to fund these so-called bail-outs, not technically becoming the quasi owners? Add these transactions to the stock already owned by these foreign investors(countries), well, we might as well just stamp the American flag with big bold letters, S O L D across each one.
2. We need someone like Sam Walton (founder of Wal-Mart) to step up to the plate. If Sam had run for President, been elected, and applied the same vision to this country as he did for Wal-Mart,the world would see the USA, not just as a military super power, but the economic super power we should be. The USA would be the world's benchmark for human rights, worker's rights, and productivity. I have never worked for Wal-Mart, owned any Wal-Mart stock or had any connection with Wal-Mart other than as a customer, but I honestly think Sam had the right business model, at least as it related to employees and promoting products made in the USA. Having said that, I don't believe the Wal-Mart of today embraces the same concepts Sam envisioned for Wal-Mart's future. Today Wal-mart calls their employees associates and pushes a motivation training program with emphasis on the Wal-Mart Team and team spirit. Sam knew that employees who had a vested interest (stock share) in the company would be vastly more dedicated, loyal and productive than if they were just hourly workers. Sam's vision slowly fell apart due to his having no control over employee stock retention. When employees had a need for funds, Sam had no way to prevent the employee from selling his or her stock; thus employee owners were reverting back in fact, and more importantly in mind-set, to being just an hourly worker. Sam's idea, had it worked as well for the employees as it has for the overall Wal-Mart Corporation, would have moved thousands of workers well up into the middle class, as was the case of the first employees who DID NOT sell their stock. They became firmly established in the upper middle class, if not wealthy. This is the type of leadership we need NOW.
3. Social Security is facing a deadline for providing future retirement income now that the baby boomers are entering the picture. Our resources are not going to be able to meet these demands without just printing more and more paper debt. If the government can guarantee certain savings in bank accounts through the F.D.I.C., why not establish a program that would require that every employee own a regulated block of stock (Retirement Account) made up of stock in the company the employee works for and, so the employee will not have all his retirement eggs in one basket, include in this retirement basket high rated bonds and stocks from other non-competing employee-owned companies? In the past for most people, their home has been their largest investment. The employee ownership plan could allow a first home down payment deduction from the retirement account. The down payment would protected by a priority lien and would accrue interest at a regulated rate that could be paid back into the employees retirement account by the mortgage holder. It seems to me the government could guarantee these programs as they do through the F.D.I.C regulated plans. Like social security, employee accounts will need regulated protection to limit access to the account whether it is for a first home down payment plan, disability, or retirement. This surely would be less expensive to taxpayers than trying to overhaul and fund Social Security. Most young people I talk with NOW, state they don't think Social Security will be available when they retire.
Just as we provide student loans to help provide a college education, once the student graduates we should consider providing employment loans that would start the employee ownership package rolling. The corporations themselves could enact scholarship type programs to provide a start-up stock package to attract needed employees. I believe the psychological factor alone would increase the self-esteem a worker will have just by working for his or her "employee owned" company. THIS will go a long way in terms of increasing both the company's product quality as well as quantity of production and sales. These concepts could unlock, reestablish and promote the ideals and ingenuity for which the American work force is renowned.
The employee could consolidate any existing student loans with the employee stock ownership package, paying for both through a regulated payroll deduction plan. When the startup package is paid for, it would be mandatory that a systematic rate of payroll deductions continue to allow the employees retirement package to continue to grow until retirement. If the employee is terminated prior to retirement, the government could establish policy for an escrow holding account pending re-establishing or transferring the fund with a new employer, including cases of no employment available or disability.
Provisions could also be made in the G I Bill program earmarking a part of the package to provide the funds for the purchase of the employee's start up stock package for those leaving the military in search of employment.
Think about the effect this would have on startup businesses, where each employee hired is bringing not just his or her skills, but also bringing investment capital.
Think how customers would be treated by employee owners, and the respect customers would have for employees when they know this person actually does own the company.
4. When you THINK about it, why would anyone given a choice want to work for a corporation that has over 51% of its stock owned by outside investors? They could even be outside of this country. These outside and/or foreign investors are electing THEIR CEOs and board members. As the laws stand now I don't see any way to prevent outside and/or foreign investors from taking control of a corporation, laying off the workers, sending the jobs overseas and selling all the assets, equipment, buildings, land etc. Why not limit outside/foreign investment in any one corporation to a maximum of 49% or less? It's not uncommon to require persons running for political office to live in the city, district or state that they will be representing if elected. In this respect I feel our work force and the companies for which they work are entitled to have the same regulated protections and ownership requirements as the politicians that represent them. Why would we want foreign investors owning controlling interests, electing CEOs and board members in our US corporations? We don't even allow United States citizens to run for President unless they were born in this country. The founders of this country as well as the founder of Wal-Mart both understood these principles. Both had good visions and ideals at the start.
5. Vegas & Wall Street
Wall Street is the BIG APPLE CASINO. Vegas has been ahead of Wall Street gamblers (Traders) for a long time. For instance, if you're a card counter (a system that gives the player an advantage over the house) playing Black Jack in a Vegas casino, even though card counting is legal (like selling short or certain other stock and option trading is legal), when the pit boss catches onto you, the casino has the right to ask you to leave and even ban you from coming back. Why can't Wall Street take the same position with their trading (gambling)? When it is determined that any specific type of trading action, legal or illegal, is detrimental to the overall health of the stock market, it could and should be banished.
6. Fiduciary Responsibility & Golden Parachutes
It's a well known fact that institutional and private fund investors, by virtue of the scale of their collective investments, have enormous influence over financial markets and the global economy as a whole. In 1999 United States public pension funds alone had assets representing 46 percent of the gross domestic product and 33 percent of the New York Stock Exchange's capitalization. Additional holdings by religious, educational and public institutions, unions and foundations further increase these numbers. As a result, these institution's financial decisions have a huge impact on society. The collective power of these institutions could be limited to 10 to 30% holding in any one corporation thus reducing their power to control the election of CEOs and board members along with their outrageous contracts that include multi-million dollar bonuses and golden parachutes. This action would tend to secure the short and long term interests of employee owners, beneficiaries, and other shareholders and stakeholders alike.
The realities of the 21st century require fiduciaries to be concerned with the impact of financial, social and environmental factors on the performance of their company to fulfill their legal obligations and maximize shareholder value. In addition, as employee owners, fiduciaries have the duty and the opportunity to promote good corporate governance to protect the assets under their care, and because the corporation is at least 51% employee owned the focus of the CEO and board is not just the bottom line.
The employee owner concept asserts that the integration of prudent financial management practices with principles of environmental stewardship, concern for community, labor and human rights, and corporate accountability to employee shareholders and stakeholders, which presently are not considered relevant by the financial decision-making process of the bottom lined focused professional investors. These outside and or foreign investors with no other relationship to the company or employee, other than ownership of its stock, tends to constitute in-fact a single bottom line concept. In order to guarantee long term sustainability, to minimize long and short term financial risk, the definition of fiduciary responsibility has to evolve to a more comprehensive view of all aspects concerning the true value of a corporation and its employees, NOT JUST THE BOTTOM LINE.
7. A PRIVATIZED NEW DEAL!
The Peter Principle is the principle that "In a Hierarchy Every Employee Tends to Rise to His Level of Incompetence." This now seems to apply to Corporations more so than employees. The bigger the Corporation the harder they fall. One way to reduce the devastating effects of a giant corporate failure would be to break it down into smaller component production facilities. In the automotive field, this would be the perfect time. Rethinking the industry is ongoing due to the high cost of energy. More fuel efficient vehicles, alternative power source and hybrids are the future. Retooling will be required whether the production facilities are the same central mega factories or smaller compact units spread out across the country. Why not construct and locate satellite assembly and fabrication units close to the local Dealerships. Engine production could be spread out all across the country in units such as piston plants, crankshaft plants, every part a smaller facility. I believe the reduction in labor cost alone could cover the cost of constructing the facilities. I'm not sure what action will be required to get the unions onboard. But I will say this. Robots don't pay union dues. The technology is available to monitor and supervise each facility remotely from a central location. If the treasury is going to bail-out these corporations anyway, I say attach the funds to employee loans and let the employee owners bring in investment capital to help put it all together. This way we are putting people to work, not just paying out to professional investors. (gamblers)
8. Make no mistake, IT WILL NOT BE EASY!
It will require such a complete change in the way people think about such things as their work ethics. The days of the employee that is just a clock watcher, doing just enough work to look busy, will be over. Each employee owner will have a new incentive to produce and encourage their employee owner partners to do the same. CEOs and board members as employee owners themselves will be concerned with all aspects of the business, NOT JUST THE BOTTOM LINE. Corporate issues such as social security (in-house retirement accounts) instead of federal social security,in-house corporate healthcare both during working years and retirement, involvement with unions, Worker's Compensation issues, all these things will have to be addressed. Our government will need to use tariffs to prevent these same foreign (both private and government owned) corporations, who have workers that are forced to work for anything they can get, from dumping (exporting) low cost copies of our products into this country. Last but not least, we must keep in mind the Golden Rule. Those who have the gold make the rules, and you can bet, if the 51% employee ownership ball starts rolling, money will be no object when they (professional outside/foreign investors) put their best lawyers and lobbyists in high gear to protect their status-quo.
If we as a people continue to take our future for granted, we will continue to be victims of economic oppression (working for the man). Unless checked, economic power will continue to cause more death and destruction than atomic power. Click on the site below and see what happens when people don't speak out, won't speak out, or sadly, just have no way to be heard.
http://www.globalissues.org/article/26/poverty-facts-and-stats
We need to act NOW. Whether it's my view of Sam's idea, or your ideas, or any combination of ideas, doesn't matter. Just because we think an idea is sound and could work, but think it will never happen, doesn't matter. What does matter is, will we get our ideas into the hands and minds of those present and future leaders who can and will mold, modify and implement them to effect productive change. The only thing I know for sure is, the economic system has to be corrected and redirected. We should all speak out now, loud and clear, while we can. If the new owners of this country take over, the first thing to go will be our freedom of speech. Think about it.
Thank you for your time.
All comments are welcome and may be sent to
Wylie Axford
Posted by: Wylie Axford | December 31, 2008 at 07:47 PM
Do you have ideas which worth millions but you lack the necessary capital to put your idea to test?
Posted by: RamonGustav | August 28, 2010 at 08:09 PM
Have you been turned down by other lenders?
Posted by: RamonGustav | September 01, 2010 at 07:11 AM
Hi I liked your note, add your site to your bookmarks.
Posted by: Buy_Viagra | September 17, 2010 at 02:53 PM
Congratulations! You have so much useful information, write more.
Posted by: Buy_Viagra | September 18, 2010 at 01:33 AM
Have you been turned down by other lenders?
Posted by: Buy_Viagra | September 18, 2010 at 11:37 AM
When a single doorway of happiness closes, a different opens, but commonly instances we appear so extended in the closed doorway that we really don't see the 1 which has been opened for us.
Posted by: New Balance 574 | September 24, 2010 at 09:14 AM
Hi I liked your note, add your site to your bookmarks.
Posted by: Music_master | September 25, 2010 at 09:50 PM
cialis soft generic cialis soft order cialis soft tab description cialis soft tab india cialis soft tablets cialis soft tabs 10 mg cialis soft tabs bestseller cialis soft tabs online cialis soft top cialis softabs cialis softabs generic cialis softtab how works cialis softtabs online
Posted by: Hot_cialis | October 31, 2010 at 04:48 AM
buy cialis buy cialis at a discount buy cialis brand buy cialis by the pill buy cialis canada buy cialis cheap buy cialis cheaper online buy cialis mexico buy cialis omline buy cialis online 20mg buy cialis online site buy cialis online viagra buy cialis pharmacy buy cialis pills generic
Posted by: Hot_cialis | October 31, 2010 at 11:00 AM
cialis soft generic cialis soft order cialis soft tab description cialis soft tab india cialis soft tablets cialis soft tabs 10 mg cialis soft tabs bestseller cialis soft tabs online cialis soft top cialis softabs cialis softabs generic cialis softtab how works cialis softtabs online
Posted by: RX-order | November 20, 2010 at 05:01 PM
I liked your site, you are very interesting to write. Merry Christmas and Happy New Year!
Posted by: Antivirus_man | December 06, 2010 at 08:32 PM
I liked your site, you are very interesting to write. Merry Christmas and Happy New Year!
Posted by: Antivirus_man | December 07, 2010 at 03:57 AM
Hi, I congratulate you on Merry Christmas!
Posted by: Antivirus_man | December 07, 2010 at 11:24 AM
You write well will be waiting for your new publications.
Posted by: JOBS_frend | December 26, 2010 at 07:44 PM
Hi, I congratulate you on Merry Christmas!
Posted by: JOBS_frend | December 27, 2010 at 03:22 AM
The new year is already knocking at the door, let it will bring only happiness and joy.
Posted by: JOBS_frend | December 27, 2010 at 11:20 AM
Interesting site, always a new topic .. good luck in the new 2011. Happy New Year!
Posted by: school_dubl | December 30, 2010 at 01:29 AM
With the new 2011. Year! Congratulations.
Posted by: Rental | January 15, 2011 at 03:58 PM
Interesting site, always a new topic .. good luck in the new 2011. Happy New Year!
Posted by: Rental | January 15, 2011 at 11:14 PM
Happy New Year! Happiness and success in 2011.
Posted by: Rental | January 16, 2011 at 06:29 AM
Hi Merry Christmas and Happy New Year
Posted by: Rental | January 20, 2011 at 05:45 PM
Happy New Year! Happiness and success in 2011.
Posted by: Rental | January 21, 2011 at 01:26 AM
Happy New Year! Happiness and success in 2011.
Posted by: Rental | January 21, 2011 at 09:12 AM
Happy New Year! Happiness and success in 2011.
Posted by: Hotjobs | January 25, 2011 at 02:30 PM